“Whatever the mind can conceive and believe, it can achieve.” Napoleon Hill.
One of my favourite places in the world is Cornwall. I really like the dramatic coastline and beautiful beaches that the county has to offer. I love spending time in the county and over the years have had some wonderful holidays there.
Given my love for the place, I made sure that I watched the documentary series on Cornwall made by local resident, businessman and TV chef Rick Stein. During one of the episodes Rick visited a business that made Gouda cheese.
I have to admit that prior to watching the programme, I wasn’t aware of Gouda cheese. However, ever since, I can’t stop seeing references to it. I have seen it on supermarket shelves, in adverts and as an ingredient in recipes by other celebrity chefs. Also, I saw a newspaper article about a dress that costs £905 and is part of Prada’s Spring Summer 2021 collection. That really made me smile when I read it.
There is a good reason why I am seeing all these references to Gouda cheese now I’m aware of it. It’s also because of a part of brain known as the Reticular Activating System – or RAS. The Reticular Activating System is an impressive-sounding name for a fairly small piece of the brain. It’s important functions include grabbing attention.
The RAS is a piece of the brain that starts close to the top of the spinal column and extends upwards around two inches. It has a diameter slightly larger than a pencil. All of your senses (except smell, which goes to our brain’s emotional centre) are wired directly to this bundle of neurons that’s about the size of your little finger.
Often, the RAS is compared to a filter or a nightclub bouncer that works for your brain. It makes sure your brain doesn’t have to deal with more information than it can handle. Thus, the RAS plays a big role in the sensory information you perceive daily.
While it may be a fairly small part of your brain, the RAS has a very important role: it’s the gatekeeper of information that is let into the conscious mind. This little bit of brain matter is responsible for filtering the massive amounts of information your sensory organs are constantly throwing at it and selecting the ones that are most important for your conscious mind to pay attention to.
Why do we need this little gatekeeper? Well, your senses are constantly feeding so much information to your brain that you can’t possibly pay attention to all of it. The RAS never gets a break!
RAS plays a vital part in your ability to achieve goals.
Your RAS will bring relevant information to your attention that will help you with your goal. It will help you spot opportunities that will move you towards your vision. It acts as a kind of filtering system between your conscious and subconscious minds. It takes instructions from your conscious mind and passes them on to your subconscious.
It focuses your brain to notice available resources that were always present but had previously gone unnoticed. Try it for yourself. On your next journey to work, look out for yellow cars. These cars would have been on your journey but you may not have noticed them if you had not made a point of consciously looking for them. You may be surprised by how many you spot!!
I once suggested to participants on a two-day training workshop that they look for yellow vehicles on their journey home after day one and to report their findings on day two of the course. One participant said they had been amazed by what they found. They saw a whole stream of brand-new yellow AA breakdown vehicles that they probably would not have really taken any notice of if they had not been looking out for them!
Researchers have found that when you perform a task in life, your brain uses the same processes it would if you were merely visualising the task. Your brain sees no difference between visualising something and doing it. Your reticular activating system cannot distinguish between ‘real events’ and ‘synthetic’ reality.
In other words, it tends to believe whatever message you give it. Imagine that you’re going to be giving a speech. You can practice giving that speech by visualizing it in your mind. This ‘pretend’ practice should improve your ability to give the speech.
Imagine, if you programmed your RAS to spot resources, people or information that will move you closer to your goals and vision – would that be helpful?
Visualisation actually magnetizes and attracts to you, the people, resources and opportunities that you need to achieve a goal. If you give it images of your dream house, your perfect partner, the career that you would like or the places you would like to visit, it will set about providing ideas and solutions to help you achieve those dreams.
The Gouda cheese example has been a very good reminder that it’s important to be careful what you focus on and look for in life. If you look for good things, people’s good qualities and things to be grateful for, the RAS will provide you with lots of illustrations. Conversely if you look for negative things, people’s shortcomings and things not working you will be given lots of examples.
This week spend some time to start to use the RAS to your advantage to help you spot resources and opportunities that will move you closer to achieving your goals and vision.
To arrange a free no obligation consultation, please contact Stephen Pauley via the contact form or by e mail: Stephen@befirstclass.co.uk