“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” Steve Jobs.
The technology company Apple is 50 on April 1st. Since its formation in 1976, Apple has been driven by a belief that progress comes from those who challenge convention and imagine what could be.
Apple is known for the quality of their products and it is an ethos that is deeply entrenched in the company’s culture. For instance, their current CEO, Tim Cook, when outlining the company’s business philosophy said “We don’t settle for anything less than excellence in every group in the company.”
Steve Jobs, was co-founder of Apple along with Steve Wozniak and Ronald Wayne. He was said to be obsessed with the way things were crafted and the quality of the things unseen. He was not just content to just meet specifications; he frequently went above and beyond to ensure that the products he had a hand in were made in the best way possible.
Walter Isaacson suggests in his biography of Steve Jobs that the likely source of this focus on craftsmanship was Jobs adoptive father, Paul Jobs. He was a mechanic, good with his hands and his work focused mainly on cars.
Jobs once told Isaacson, “I thought my dad’s sense of design was pretty good, because he knew how to build anything. If we needed a cabinet, he would build it. When he built our fence, he gave me a hammer so I could work with him.”
His uncompromising attitude towards quality originates from a very specific moment in his childhood about painting a garden fence.
Fifty years after the fence was constructed, Jobs showed it to Isaacson, still standing and recalled the lesson his father taught him he would never forget. Touching the boards of the inside of the fence, he said that “He loved doing things right. He even cared about the look of the parts you couldn’t see.”
As a curious child Steve wondered why his father would paint the parts of the fence that you couldn’t see as you would use less paint if you skipped those parts and also get the job done quicker.
His father told him that a great craftsman cares about doing a great job and if you compromise with the quality in any part of a quality product, even in a hidden place, then you don’t have a quality product.
Paul Jobs said that it was important for him to know he had done the best that he could. Whilst others wouldn’t be able to see the hidden parts of the fence, he would know that the fence hadn’t been painted inside and therefore couldn’t consider it to be a quality job.
He said that his father refused to use poor wood for the back of cabinets or to build a fence that wasn’t constructed as well on the back side as it was the front. Jobs likened it to using a piece of plywood on the back of a beautiful chest of drawers. “For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”
This is a good rule of thumb to remember. If you want to know whether you are looking at the work of a merely good craftsman or that of a great craftsman, simply look at the hidden parts and see if those are done properly as well.
Jobs would recall the lessons taught by his father about the attention worth paying, even to the things unseen, throughout his career and life and users of Apple products often reaped the rewards.
This week, why not pause for a few moments to reflect. Consider any hobbies, projects, teams or work that you are involved with. What little tweaks or changes can you make to improve the quality of your output?
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